Music Marketing Blog Post #2

           While researching for my group's music marketing project, I had to sort through many articles. My group and I began to sweep through our genre of punk rock to gain more knowledge of its background and origin. After gathering enough information on punk rock to develop an overview of our genre we began to brainstorm how we wanted our project to look. First, we started by imagining the image we want for our band. Since most of the images online for punk rock consisted of many mohawks and leather we still wanted to keep that edgy element to our image. However, our song consists of a more beachy vibe mixed with an edgy one too so we decided to merge the two. In our presentation, we incorporated lots of skulls to attribute to the element of edginess but added greens and pastel colors to touch on the side of beachiness. 

          To also add that feel of beachiness our music video to promote our band was mostly filmed at the beach. However, once again to add to the element of edginess we incorporated a scene in our music video of a girl crawling out of a window to sneak out. This shows the rebellious side of our band which connects with its genre of punk rock. For this, a storyboard was created to make a layout for our music video and the way it should be filmed. This allowed the process to go smoother as we already knew most of the shots that were to be filmed and an idea of how we wanted to take them.

Scene in video at the beach:

          In creating the name for our band, we searched for a name generator to help get the group's ideas flowing.  After many attempts of names, we combined two to get our band name "Freight Patrol." Fright is used to incorporate the side of punk rock that includes scary skulls and spikey clothing since they may be seen as frightening in a sense. However, the way its spelled is not grammatically correct, this is to show rebellion in following grammatical rules, it gives a sense of edge.

          For social media usage, we included the band's distribution and marketing techniques throughout social media platforms. Some of these social media platforms that our band takes part in include TikTok, Instagram, and Twitter. These are used since our target audience includes 16 to 35-year-olds. TikTok and Instagram both attract the range of 16 to around 25-year-olds. Those older may also use Instagram and Tiktok but are more likely to use Twitter. 

          Overall the project was very helpful to learn how to research properly for a certain subject and develop the skills to be able to put it all totgether. For our cambridge portfolio, this project was additionally helpful in adding practice for the filming and editing that will take place in our portfolio. However, i really think that the research aspect of it was the most helpful, it allows us to have a sense of what we should search up to get the answers we need to apply to out project that will involve a main topic.